Tuesday, September 23, 2008

The Cupcake Fad in NYC


(Image: Joyce Dopkeen/The New York Times)
The New York Times had a feature a couple weeks back on the current cupcake trend among New York City foodies, asking if the fad was nearing an end. The article mentions that perhaps the nostalgia for the childhood treat is finally wearing off, and that the rapid growth of boutique cupcake bakeries may actually be harming the trend more than helping.

The Kitchn recently expanded on the New York Times article by looking into other possible sweet trends that may hit New York soon.

Click on the articles below to get the full story.

Will Cupcakes Be the Next Krispy Kreme? (New York Times)
Trend Watch: Is the Cupcake Fad Nearing An End? (The Kitchn)

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